Despite prevention campaigns, too many young people still die of AIDS every year, putting the economy and the social stability of certain Southern African countries at risk.
Now a non-profit organiastion located in Amsterdam, Netherlands has embarked on a project to link technology and HIV and AIDS to improve HIV/AIDS education, especially in sub-Saharan countries.
"When we realized that knowledge about HIV/AIDS was poor among young Africans, while cell phones are increasingly becoming popular, we at Text to Change (TTC) decided to use text messages to improve awareness about HIV/AIDS, and motivate people to get tested and seek treatment. Even people with the most basic mobile phones will be able to participate in the program. Participation in the quiz is at a discounted SMS rate" says Bas Hoefman, Founder and Marketing Manager of TTC.
According to Text to Change managers, the organization fervently aims at creating a dialogue in order to increase awareness on the disease and achieve comprehensive knowledge levels among young people, reduce HIV/AIDS-related stigma and discrimination and motivate people for HIV testing and treatment. To this end, the NGO designed a pilot project for implementation early this year in Uganda.
”Their idea is simple, innovative, easy to apply, and cost-effective”, they say. The program consists in sending cell phone text messages in a rewarding quiz format to improve the knowledge that people have on HIV/AIDS, and encourage them to go for Voluntary Counseling and Testing (VCT), and seek treatment if necessary.
The program is built as an interactive educational game and each week over a period of 6 weeks, mobile phone users receive 3 multiple choice questions from the local mobile operator focusing on HIV prevention (general knowledge, condom use, STIs, behavioral change, mother to child transmission), Stigma and discrimination and Practical information on proximity VCT and treatment centers .
The users answer these questions by SMS, in full anonymity.
Respondents with correct answers receive a message notifying them of their participation in a weekly contest that rewards selected winners with prizes such as free mobile airtime or Nokia handsets.
Those with incorrect answers get a rectifying SMS with an explanation of the specific subject, sent from TTC database.
The dialogue established between the phone user and TTC will build trust in this educational system, while upgrading the knowledge of the respondent on HIV/AIDS to the extent that he/she might one day become the "counselor" of someone else in need of accurate information on the subject.
During the six week quiz, every participant can get a free HIV test to know his/her status and get the appropriate treatment on time, when necessary.
Hoefman says cell phones have not been just about technology. “They have brought about a cultural change in the countries.
The seriousness and reliability of the quiz answers, relayed in a ludic manner will probably have a greater impact on youth, already addicted to video games and SMS contests.
Most TV programs now come with an SMS contest, turning participants into active protagonists of the show. Their voice is part of the solution and they are aware of it. Their empowerment has been immediate and non reversible. Fun and incentive-based education… could it be the missing ingredient in previous sexual education and behavioral change campaigns?” he poses.
For the time being, TTC is focusing on the primary results of its pilot program rolled out in Mbarara District, South Western Uganda. They launched it on February 14, 2008, with their partners, the AIDS Information Centre-Uganda (AIC), a local NGO of great renown specialized in VCT, reproductive health, discordant couple and youth services, which covers over 49 districts of Uganda and 104 Government Health facilities
The innovation has now attracted the interest of the Celtel Uganda, one of the leading mobile phone operators in Africa currently operating in 15 countries and plans are afoot to move it to the country’s capital city of Kampala.
This one of the best thing happened using SMS.
Is there anything like this we have in India? Do we require anything like this? Please let me know! MyDuniya got a SMS platform, where they can configure something like this in a Day. If you know any NGO looking for the these kind of services please let me know.
Disclosure: I work for MyDuniya Networks. We are in Mobile VAS using SMS. We have services for enterprises and individuals.